Living for Likes

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So as I’m scrolling through (and deleting most of) the emails, I got yesterday, I realised I was swiping left on one which had a subject line that I technically ‘should’ be interested in.

“Considering writing a book?”

I’m the process of writing a book which I’ll be self-publishing soon, and I’m co-authoring a book which is being published through a traditional publishing house next year. So you’d think a subject line like this would be pretty relevant, right?

Except it wasn’t at all. Wanna know why?

Because I didn’t KNOW who the person was who’d sent it to me. I imagine I’d signed up for one of their freebies in the past which meant I was on their list and aside from occasionally seeing her name pop into my inbox, I don’t know who she is.

So although I didn’t delete the email, I still haven’t read it.

Because the breaking news here is that fancy subject lines mean ZERO if you haven’t first built a foundation with your audience. A REAL foundation.

Have you ever looked at the hundreds and thousands of 'likes' certain people have on social media and fallen into the comparison trap wondering when it will be you?

Have you thought to yourself that when you just do ‘that’ things, you’ll be an overnight success?

Have you tried to copy the ‘gurus’ only to find yourself falling flat?

I've got good news – ‘likes’ can be deceiving! Being in the coaching industry, I know this first hand because I’ve seen & heard what can be taught to ‘get’ them if that’s the route you choose.

 
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Here's what else I know... Likes don't make anyone a living. The good news is that I know what does as I've done it despite NOT having a huge following, and I've helped my clients do the same.

If you’re someone who would prefer to choose apparent popularity over profit when it comes to you thinking about who you want to work with or even how you want your brand to be portrayed yourself – you’re making a mistake.

Those likes aren’t paying your light bill. #justsaying

Keep focused on CALLING and the right people WILL show up. 

But ultimately, remember, if you want to go further, you have to dig deeper.


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HEY! I’m Naomi, Founder of Living Word League. Along with my blog and my podcast, Living Word League is home to a monthly membership community that provides interactive Bible studies which practically unpack the Word of God with conversation and content, so that Christian women can boldly walk out the calling on their lives to the full whilst keeping the main thing, the main thing. Also over at Living Word League, you’ll find self-study programs created to support you in owning your God-given identity and walking out your purpose alongside ‘Biblical Business Academy’, my hub of business building programs, courses and live coaching support for faith-focused female leaders and entrepreneurs seeking to start, build, scale and grow their online businesses.

Naomi AidooComment