Living for Likes
So as I’m scrolling through (and deleting most of) the emails, I got yesterday, I realised I was swiping left on one which had a subject line that I technically ‘should’ be interested in.
“Considering writing a book?”
I’m the process of writing a book which I’ll be self-publishing soon, and I’m co-authoring a book which is being published through a traditional publishing house next year. So you’d think a subject line like this would be pretty relevant, right?
Except it wasn’t at all. Wanna know why?
Because I didn’t KNOW who the person was who’d sent it to me. I imagine I’d signed up for one of their freebies in the past which meant I was on their list and aside from occasionally seeing her name pop into my inbox, I don’t know who she is.
So although I didn’t delete the email, I still haven’t read it.
Because the breaking news here is that fancy subject lines mean ZERO if you haven’t first built a foundation with your audience. A REAL foundation.
Have you ever looked at the hundreds and thousands of 'likes' certain people have on social media and fallen into the comparison trap wondering when it will be you?
Have you thought to yourself that when you just do ‘that’ things, you’ll be an overnight success?
Have you tried to copy the ‘gurus’ only to find yourself falling flat?
I've got good news – ‘likes’ can be deceiving! Being in the coaching industry, I know this first hand because I’ve seen & heard what can be taught to ‘get’ them if that’s the route you choose.
Here's what else I know... Likes don't make anyone a living. The good news is that I know what does as I've done it despite NOT having a huge following, and I've helped my clients do the same.
If you’re someone who would prefer to choose apparent popularity over profit when it comes to you thinking about who you want to work with or even how you want your brand to be portrayed yourself – you’re making a mistake.
Those likes aren’t paying your light bill. #justsaying
Keep focused on CALLING and the right people WILL show up.
But ultimately, remember, if you want to go further, you have to dig deeper.
HEY! I’m Naomi, Business Coach for High-Level Female Entrepreneurs & Founder of Living Word League.
I coach, write, teach and run programs which infuse practical strategies with Biblical principles (which I personally think is the best rule of thumb for success.) I moved from a 7-year High School teaching career, to building and scaling my business after starting out as a hobby-status blogger in 2011. Within months, I was able to go totally full time and haven't looked back. My success, as someone who previously would have never seen myself as an entrepreneur means that I'm now beyond passionate about business being an expression of Kingdom-building here on earth. Hobby status and inconsistent feast to famine months aren't cutting it for you anymore right? You're meant for a business which has faith as your foundation AND soars with success. That's where I come in.
Click HERE to learn more about working with me.