Busting the 'best life' myth. + An AWKWARD story

best life naomi aidoo

It was better than anything I could have expected. When I picked up the dress in the shop, I had no idea whether or not it would fit me okay or if it would be right for where we were going, but I picked it up anyway, feeling pretty good about my purchase and knowing I had some earrings which would match the dress perfectly, and then I simply hoped for the best.

When James said he was taking me to ‘Hutong’ at The Shard for our 5th wedding anniversary treat, I was so excited. We’d never been to that particular restaurant before, and I absolutely love The Shard. The dress fit, the earrings matched, everything was great. In fact, I’d even had roses and chocolates delivered to the door hours earlier (something which had never happened on our anniversary previously!) It was safe to say, I felt like I was living my best life. Fine dining and flowers are definitely a winner when it comes to the keys to my heart.

The views were spectacular, the food was delicious, the cocktails were incredible, the company was the very best, and I was in my element…

Naomi Aidoo
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Well, I was. At least until we arrived home at 11:30pm and realised that I’d lost my door keys.

You see the thing is, James had said before we headed out that he was leaving his keys at home – which would have been fine because I was taking mine. Except now - mine weren’t in my bag.

I was so frustrated with myself. James was understandably annoyed, but actually pretty calm about it. I considered paying for an emergency locksmith to come and break into our house so that we’d have somewhere to sleep. James thought that was a bad idea and suggested we go find a hotel for the night. A nice idea in principle, perhaps. But there’s maybe ONE nice hotel within walking distance of our house and surprise, surprise, it was fully booked. Also – I was in THE DRESS, remember? With the earrings?!… I did not even have a toothbrush on me, let alone a change of clothes.

Anyway, 3 more fully booked hotels later, we begrudgingly made our way to one more option we had on the list. The ‘Ibis Budget’. Yes, ‘budget’ is actually in the name of the hotel. BINGO! A room for the night, people…

Now don’t get me wrong, I’m beyond thankful for the fact we had a roof over our head that night and a place to lay our heads. But the Ibis Budget isn’t exactly where you think you’ll round up your 5th year wedding anniversary celebrations, right? Especially not when your salted caramel chocolate truffles are at home…

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The next day was the most hilarious part. Thankfully, there were ‘dental kits’ available (please check out the irony of what the box says) which meant we could brush our teeth, and I even splashed out on a pair of £1.50 slippers so I wouldn’t be totally barefoot walking on the cold floor our room provided us with. I then had to call our estate agents and ask if it would be possible for them to come and let us in to our own home with their spare key. Thankfully, they obliged. Leaving the Ibis Budget, we popped into the supermarket in our glad rags. (I needed some stuff, okay? Then seemed as good a time as any after everything that had happened anyway…)

Thanks, dental kit.

Thanks, dental kit.


We walked past some local members of our community who commented on how ‘lovely’ I looked, which I didn’t know whether or not to take as a compliment considering I had yesterday’s mascara halfway down my face.

At the end of it all though, we got back into our home. And even better – the Uber driver has my keys. Not lost after all.

So why do I tell you this long, elaborate (but completely true), potential ‘first world problems’ story?

Well, because I still see countless entrepreneurs comparing their first couple of steps with someone else’s 100th step and wondering why they’re not living the laptop lifestyle yet.

Let me assure you that with all of ‘The Shard’ type experiences and situations they’re posting now, there will have been PLENTY of ‘Ibis Budget’ scenarios to go along with it.

Behind every success, there is a story.

Right now, perhaps you’re living yours. Perhaps you’re longing for the highlight reel and the picture-perfect moments? But you’re still stuck on chapter one or two.

Don’t lose the lessons you’re learning. Don’t presume that everyone you look up to on the internet must have had ‘a lucky break’. Instead, start recognising that nothing worth having comes easy – especially not at first, and especially not with an attitude of entitlement.

Are you willing to work for what you want?

Are you willing to go though some pretty challenging moments before you experience what it is that you’re building towards?

Are you willing for it to sometimes feel uncomfortable?

Now, don’t get me wrong – sometimes things WILL come easy, and perhaps that’ll be the point where you feel you’ve ‘made it’ and take your foot off the gas? That’s part of the problem though. That suggests you’re working only for an outcome and not because it’s your life work and what you’d want to say/serve everyone with even if you weren’t being paid.

Haven’t you got more work to do in the world? Aren’t there more people out there whom you KNOW need to hear your message?

Naomi Aidoo

If the answer is yes, it means you can’t let complacency OR challenge stop you. No, I’m not calling you to work until burn out. I’ve been there and it’s not pretty. Nor am I telling you to ignore every little victory which happens in your business and to hustle harder without taking time to celebrate…

I’m just reminding you that appearances can be deceiving, and so stay in YOUR lane.

Don’t feel resentment or jealousy towards someone’s highlight reel when you haven’t seen their entire camera roll. Back in 2016 whilst I was speaking to a friend about who I was to be charging people actual money for coaching, she reminded me that I’d been doing it for literally YEARS voluntarily.

I don’t do this work because I’m aiming for some lifestyle I’ve seen on Instagram. There any so many goals I’ve already reached and surpassed in my business. But I just set new ones. And so, yes, there are a few ‘Shard-like’ moments I get to experience from time to time, but you better believe there’s an ‘Ibis Budget’ behind every single one of them.

Stay the course.

Oh, and there was (of course) a silver lining to me locking us out of our house on our wedding anniversary by the way…

It meant I couldn’t do my live Sales Success workshop.

You may already know that, considering I got emails from people wondering whether or not it was still happening. (But, you know – not being in my house meant no access to a laptop to send any emails…)

‘Why is that a GOOD thing? I hear you cry. Well, because it means it’s still open to you and it’s just got bigger and better!

Not one to let something silly like locking myself out of my house and then having to do the ‘walk of shame’ through my community defeat me, I decided I’d make Sales Success into a full blown course. Which means I took the time to film FOUR 30-minute training videos on the topic of sales in these categories:

Module One: The mindset behind making sales

Module Two: The positioning, pricing and perception of your offer

Module Three: The who, what and when of what to say to make sales

Module Four: The why behind sales targets, momentum, and up-selling

This course can be binge-watched all at once, or you can go through it step by step (there’s implementation to be done within each module) The beauty is, you can go at your own pace.

To grab instant access to the course, click the button below and read all about Sales Success.


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I coach, write, teach and run programs which infuse practical strategies with Biblical principles (which I personally think is the best rule of thumb for success.) I moved from a 7-year High School teaching career, to building and scaling my business after starting out as a hobby-status blogger in 2011. Within months, I was able to go totally full time and haven't looked back. My success, as someone who previously would have never seen myself as an entrepreneur means that I'm now beyond passionate about business being an expression of Kingdom-building here on earth. Hobby status and inconsistent feast to famine months aren't cutting it for you anymore right? You're meant for a business which has faith as your foundation AND soars with success. That's where I come in.

Click HERE to learn more about working with me.

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