Hey Lovely,

This month's theme is all about RE-PURPOSING CONTENT

It's about you creating an EPIC piece of content which your ideal clients/customers can't wait to dive into (this should ideally be a free piece of content).

Following creating this 'I can't wait to get my hands on it' content, you'll be able to re-purpose bits and pieces of it which lead back to the main thing you started with.

Your main piece of content could (and probably should) have a 'call to action' at the end - meaning a link to sign up for something (free) or learn more about something (paid). This means that whenever you're sending people back to your main piece of content from other places where you've re-purposed, your people will know what you want them to do next.

My guide 'Build Your Biz Blogging' will talk you through how to re-purpose content with a blog post as the foundational piece and will give you some of my examples to browse too.